Alex Hutchinson, Creative Director at Ubisoft, in an interview with CVG:
How big is the challenge of keeping Assassin's Creed fresh and interesting as a franchise?
We were reading reviews about Revelations and a few people were asking whether this was the end of the franchise, and we were thinking 'er slow down'. I mean, I'm no huge fan of Metacritic but the game got an eighty on there. That's not too bad really.
But the way we see Assassin's Creed 3 now is as a franchise, like Mario or Resident Evil, that will have its ups and downs.
Why do Nintendo get it right? It releases a new edition of the same franchise every year and no one bats an eyelid. Why?
You want my real answer? I think there's a subtle racism in the business, especially on the journalists' side, where Japanese developers are forgiven for doing what they do. I think it's condescending to do this.
Yeah. Just think about how many Japanese games are released where their stories are literally gibberish. Literally gibberish. There's no way you could write it with a straight face, and the journalists say 'oh it is brilliant'.
Then Gears of War comes out and apparently it's the worst written narrative in a game ever. I'll take Gears of War over Bayonetta any time.
It's patronising to say, "oh those Japanese stories, they don't really mean what they're doing".
I wish I could forget that the gaming industry is a bag of dicks, but they just keep talking.