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PR With A Side of Games Journalism

"Rab" Florence has sacrificed his career at EuroGamer for calling out unethical behavior among game journalists and PR groups for the media we love. The focus of his article is an image that has made the rounds. It perfectly sums up the article itself.

I'd like to take a moment to say thank you, Robert Florence. I'll be going back to read some of your previous articles and looking forward to whatever you do in the future. You can follow him too.

Thanks to "papersleeves" on NeoGAF for bringing this situation to light.

From Simple Comment to Full Rebuttal

Alex Hutchinson's comments on the "subtle racism" in favor of Japanese games has made its rounds on the internet, much like Keiji Inafune's comments last year. A commenter from the Edge coverage of the event made his voice heard and Edge saw fit to give him the opportunity to elaborate on his earlier statements in an opinion piece. The author, Erlend Grefsrud, co-founder of Strongman Games, explains why there is room for more than one style of game development and that each one brings something unique to the table. I highly suggest giving it a read.

The "Subtle Racism" of Game Journalism?

Alex Hutchinson, Creative Director at Ubisoft, in an interview with CVG:

How big is the challenge of keeping Assassin's Creed fresh and interesting as a franchise?
We were reading reviews about Revelations and a few people were asking whether this was the end of the franchise, and we were thinking 'er slow down'. I mean, I'm no huge fan of Metacritic but the game got an eighty on there. That's not too bad really.

But the way we see Assassin's Creed 3 now is as a franchise, like Mario or Resident Evil, that will have its ups and downs.

Why do Nintendo get it right? It releases a new edition of the same franchise every year and no one bats an eyelid. Why?
You want my real answer? I think there's a subtle racism in the business, especially on the journalists' side, where Japanese developers are forgiven for doing what they do. I think it's condescending to do this.

Yeah. Just think about how many Japanese games are released where their stories are literally gibberish. Literally gibberish. There's no way you could write it with a straight face, and the journalists say 'oh it is brilliant'.

Then Gears of War comes out and apparently it's the worst written narrative in a game ever. I'll take Gears of War over Bayonetta any time.

It's patronising to say, "oh those Japanese stories, they don't really mean what they're doing".

I wish I could forget that the gaming industry is a bag of dicks, but they just keep talking.

Really, GamesRadar?

Did you really just post an image gallery of the "100 best video game quotes of all time?" That amounts to one hundred and two pages. Seriously?

Its hard to overlook the irony in the very first quote:

“Hey hey hey it's time to make some carrrrazzzyy money are ya ready? Here we go!” (Crazy Taxi)