People are flipping out over the 2DS. Yes, it's a bit of a silly product with a silly name (Nintendo loves their puns).
But I think most people are overlooking one thing: this device has to be insanely cheaper to produce than the other two variants of the Nintendo 3DS. It has a cropped feature set while also using some surprising cost saving techniques. All this and at only $40 less than the original 3DS, the profit margin is most likely much higher too.
So, Nintendo targets those kids whom it recommends not use 3D with a cheaper version made just for their little digits and makes even more money in the process? Sounds good to me. And they do all this while hitting a lower price point and reenforcing an already successful platform. This isn't a far-future strategy, this is for this holiday and a year or two beyond.
One thing is for sure, this little oddity is destined to be a collector's item.