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The 2DS: One 'D' Short of Three

20130830-172521.jpgPeople are flipping out over the 2DS. Yes, it's a bit of a silly product with a silly name (Nintendo loves their puns).

But I think most people are overlooking one thing: this device has to be insanely cheaper to produce than the other two variants of the Nintendo 3DS. It  has a cropped feature set while also using some surprising cost saving techniques. All this and at only $40 less than the original 3DS, the profit margin is most likely much higher too.

So, Nintendo targets those kids whom it recommends not use 3D with a cheaper version made just for their little digits and makes even more money in the process? Sounds good to me. And they do all this while hitting a lower price point and reenforcing an already successful platform. This isn't a far-future strategy, this is for this holiday and a year or two beyond.

One thing is for sure, this little oddity is destined to be a collector's item.

Aug 30, 2013
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