… we didn’t want to pass up the unique opportunity of holding a mirror in front of them and showing them what piracy can do to game developers. So, as players spend a few hours playing and growing their own game dev company, they will start to see the following message, styled like any other in-game message:
'Boss, it seems that while many players play our new game, they steal it by downloading a cracked version rather than buying it legally.'
Slowly their in-game funds dwindle, and new games they create have a high chance to be pirated until their virtual game development company goes bankrupt.
The reactions of the people who downloaded the cracked version of the game are hilarious.
Why are there so many people that pirate? It ruins me!
via Daring Fireball